Sorry, you need to enable JavaScript to visit

WHAT's it all about?

The ubiquitus availability of digital media is nothing short of revolutionaryHere's something I hope we can all agree on: the world of Digital Media is fascinating and the possibilities (both technical and artistic) are truly phenomenal.  Whereas in the past it was necessary to build massive infrastructure to produce and distribute written, audible and visual material, we now have the ability to create, distribute and consume this content just about anywhere.

This, plus the vastly lower barriers to entry for content producers and publishers, represents nothing less than a revolution in human communication.  This is perhaps something that many of us take for granted, but future historians will surely view these exciting times as a watershed in our evolutionary development.

The ever-increasing complexities and interconnectivity of our media infrastructure represent a huge challenge.That's all great, but... In the days of segmented media markets - newspapers, radio, television, cinema, internet 1.0 - it was easier to learn and stay current with the technical and operational advancements relevant to a specific niche. 

Now everything is intertwined - to such an extent that the complexities are often difficult to understand in the first place, let alone keep up to date with everything.  Yes, it's true that 'function collapse' has in some cases removed steps in the workflow, but it can still be a challenge to understand what is going on under the hood

WHY was WHATcast created?

The WHATcast logoThe primary goal of WHATcast is to provide useful and stimulating information for people who are:

  • Active in the industry and inquisitive about developments within their current field and/or outside of their immediate area,
  • Interested in working in the Digital Media space, or...
  • Consuming digital media (who isn't these days?) and curious to learn more about what goes on behind the scenes.

I think it's probably impossible nowadays for one person to be an expert in every single area of the media and communications business, so my aim is to try to make sense of the ever-evolving technologies, processes and organisations involved.  Obviously, I don't have all the answers, so I'm also looking for your help (see below) to complete the picture.

WHATcast is also a platform for offering my experience and knowledge to individuals and organisations who may have a requirement for the consultancy and other Services I can provide.

WHO is behind WHATcast?

Terry SpittleMy name is Terry Spittle and I have been working in the audiovisual media industry for over three decades, holding technical and management positions with companies including Sony, Philips, Omneon and Harmonic. 

Originally from the UK, I have also lived and worked in Spain, the USA and Singapore. After ten years in Asia, I returned to Spain in 2014, from where I provide assistance to worldwide clients.

Please feel free to view my LinkedIn profile for more information on my background.

WHEN did the journey start?

Convergence Corporation advertI began my career in the Broadcast industry (as we universally referred to it back then) in the early 1980s, working in the world of Videotape Editing with Convergence Corporation and Paltex International. 

Those were the days when everything was more compartmentalised - we had TV broadcasters, radio broadcasters, production companies, movie studios, telephone companies and computer manufacturers and service providers. 

Back then, the costs and complexity involved in building media systems were, if anything, greater than we see today, but on the other hand, we didn't have the situation we have nowadays, where everyone (it seems) wants to offer everything.

Sometimes a historical perspective is helpful, to remind us how we got to where we are today; this is the idea behind History section of this site.

WHERE are we going?

... And how will we know when we've arrived?

Good questions!  As I explored in the first blog post on this re-launched site, we are (still) on a journey - and one that has no end in sight right now.  The fundamental goal, as I see it, is to make it as easy as possible for the creators and consumers of content to interact with each other. 

Making things ever simpler from the consumer's point of view can lead to ever more complex systems and architectures - hence the need for continual advancements in 'function collapse' and software / network centric solutions.

This is an exciting time to be involved in the Digital Media space, and I hope we can explore the future together...

HOW can I connect with WHATcast?

How to contact WHATcastIt would be great to receive your feedback on the content of this site and your suggestions for topics to be covered.  Please feel free to comment on any blog post or history article.  Alternatively, you can use the secure Contact page to send me a voice or text message.

Can I help you in any way?  Please take a look at the Consultancy and other Services I offer.

I'd also be delighted for you to connect with me on Twitter, Google+LinkedIn, Pinterest, Facebook or YouTube.

Finally, if you'd like to be kept informed of developments on, please complete the signup form below.  Your details will not be passed to any third parties without your express written permission and I promise not to inundate you with email messages.  (For more details, please refer to the Privacy Policy).

I look forward to connecting up with you soon!